2020 Fall

Forest Stewardship Council is the leading catalyst and defining force for improved forest management and market transformation, shifting the global forest trend toward sustainable use, conservation, restoration, and respect for all. But today FSC has lots of new competitors, and to stand out from them FSC needs to have a unified system and a modern brand identity to stabilize its position.

The logo is coming from a looking-down view of the forest. Because we are the pioneer and leader in forest protection, we want to use this new logo to lead our members into an imaginary forest. Also, the solid space could be seen as a leaf form, so the logo could be read in two different ways.

You can read the project brand bible at here.